Queensland Tourism Icons Program 2020

Tourism icons

The $25 million Queensland Tourism Icons Program 2020 is a key element of the Queensland's economic recovery plan to help accelerate the State’s recovery from COVID-19.

Queensland tourism icons are the tourism enterprises and experiences that are considered to be essential as key marketing demand-drivers.

They are well recognised both domestically and internationally, and will support the resilience of the broader industry during the industry’s recovery from COVID-19.

These are the experiences that generate demand, motivate travel decisions, and make Queensland a compelling destination to visit.

Objectives

The objectives of the program are to:

• support Queensland’s major tourism operators to survive the COVID-19 pandemic’s impacts on business and jobs
• support businesses to retain employees and key capability
• support business operations that result in growth and job creation by leveraging additional investment
• sustain business operations, especially those that involve major procurement in state and regional supply chains
• enable tourism icons to preserve their brand and thereby lead market recovery for the wider sector and attract tourists back to Queensland.

Recipients

The following Queensland tourism operators received funding:

• Village Roadshow Qld — including MovieWorld, SeaWorld, Wet N Wild and Paradise Country
• Ardent Leisure Group — Dreamworld
• Australia Zoo
• Currumbin Wildlife Sanctuary
• Aussie World
• Sea Life Sunshine Coast
• Lone Pine Koala Sanctuary
• Hartley’s Crocodile Adventures, Birdworld Kuranda, Kuranda Koala Gardens
• Quicksilver Cruises
• Experience Co
• Skyrail Rainforest Cableway
• The CaPTA Group.