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Our strategies

We are shaping Queensland’s future by driving economic growth across our state and working together to deliver even better services, protect and enhance our lifestyle.

Our strategies communicate our key priorities, strategies and measures of success.

Strategic Plan 2023–27

Our vision is for Queensland to have world-class, thriving, inclusive and sustainable tourism and sport and active recreation sectors.

Our purpose is to provide and attract investment to build more competitive visitor economy, inspire sporting success through Queensland’s elite athletes, and support active, healthy communities.

Read our Strategic Plan 2023-27 on the Queensland Government Publications website.

Tourism Strategy

The Queensland Government has a long-term commitment to grow the state’s tourism industry.

Towards Tourism 2032: Transforming Queensland’s visitor economy future is a collective framework to set the direction of tourism in Queensland for the next 10 years.

Tourism is a driving force in Queensland’s economy. Towards Tourism 2032 raises the profile of tourism and its importance to the economy. It directly supports growing Queensland’s economy via good jobs, better services and great lifestyle.

The vision is for Queensland to be Australia’s destination of choice for domestic and global visitors seeking the world’s best experiences by 2032. The industry is aiming to more than double the state's tourism overnight expenditure to more than $44 billion in overnight visitor expenditure (OVE) a year by 2032.

Read more about the Tourism Strategy.

Activate! Queensland 2019-2029

Activate! Queensland 2019-2029 is the Queensland Government’s 10-year strategy to embed activity in our daily lives, get more Queenslanders moving more often, and promote better connected communities.

The four priority areas of the strategy are:

  1. Activate Queenslanders – empower more Queenslanders to enjoy physical activity and improve their health and wellbeing in active communities.
  2. Activate Collaboration – create partnerships that maximise the impact of government and industry actions to benefit an active Queensland.
  3. Activate Environments – inspire activity with places and spaces that invite an active.
  4. Activate Success – drive elite success and deliver and promote world-class knowledge and facilities.

Read more about the Activate! Queensland 2019-2029 strategy.

Last updated: 13 Mar 2024