By working together, we can strengthen Queensland’s position as a world-leading tourism destination and meet the changing demands of our domestic and international visitors.
Tourism is vital to Queensland’s economy.
For creating jobs, attracting investment and sustaining communities.
Our tourism industry has a competitive advantage boasting spectacular natural landscapes, the Great Barrier Reef and is home to the world's longest continuing living cultures. As we re-build and reposition our industry for success there is opportunity to capitalise on our unique advantages and strengthen the industry’s long-term sustainability.
We are committed to leveraging the Advance Queensland and Jobs Queensland agendas to develop innovative tourism products and experiences as well as build the tourism workforce and skills needed to meet demand.
Our clear strategic priorities enable us to work with industry to deliver greater investment in new tourism products and infrastructure, as well as jobs and skills now and for the future.
By working together we can strengthen Queensland’s position as a world-leading tourism destination and meet the changing expectations of our domestic and international visitors.
We collaborate across industry and government to develop and implement policies and strategies aimed at growing the Queensland’s tourism industry.
Last updated: 14 Jul 2023