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Social scorecard 2023

Towards Tourism 2032: Phase one reporting November 2023

Source: Tourism and Events Queensland, unless stated otherwise

Community support for tourism experienced marginal declines between 2021-23. Maintaining tourism’s social licence, and engaging community in tourism decisions is key. Declines in community support are likely linked to lingering impacts of COVID-19 recovery, and the influence of underlying regional social and economic pressures impacting this reporting round.

Objective: The local community is supportive of tourism

Measure: Attitudes towards tourism in local areas

Percentage of local communities supportive of tourism

  • 84%

    2021

  • 81%

    2023

  • -3%

    % point change

Objective: Tourism has a positive impact on the lifestyle of local individuals

Measure: Attitudes towards tourism on personal quality of life

Percentage agree that tourism has a positive impact on their personal quality of life

  • 14%

    2021

  • 14%

    2023

  • 0%

    % point change

Objective: Tourism has a positive impact on the local community

Measure: Impact on community as a whole

Percentage agree that tourism has a positive impact on the community as a whole

  • 41%

    2021

  • 37%

    2023

  • -4%

    % point change

Objective: The local community supports the continued growth of tourism in their local area

Measure: Tourism development growth

Percentage support continued growth of tourism

  • 55%

    2021

  • 53%

    2023

  • -2%

    % point change

Objective: Ensure tourism remains a key employment sector by employing more than 155,000 Queenslanders

Measure: Employment rates

Total tourism filled (direct and indirect) jobs in Queensland

  • 155,000

    2020-21

  • 206,200

    2021-22

  • 32%

    % point change

Source: Tourism Research Australia

In 2021-22, 1 in 15 Queensland employees were employed in Queensland’s tourism industry.

In 2021-22, Queensland’s tourism industry directly supported more jobs (4.4%) than agriculture, forestry and fishing (3.7%) and mining industries (1.6%).

Direct Tourism Jobs Filled by Industry 2021-22

Direct Tourism Jobs Filled by Industry 2021-22

Last updated: 23 Nov 2023