Performance scorecard 2023

TT32 Phase 1 progress by theme

Demand, supply and connectivity

Demand

• 81 national business events funded by Convention and Exhibition Centre Economic Recovery Bid Support Program.
• Ongoing delivery of International Education and Training Strategy 2022–27.
• Round 2 of Tourism and Events Queensland (TEQ) Transformation Experiences Mentoring Program underway.
• TEQ Global Marketing Strategy 2032 approved, to be delivered across six strategic priorities.
• TEQ Events Strategy 2032 drafted, and development of the Queensland Business Events Industry Strategy commenced – due for 2024 release.
• Ongoing delivery of campaigns to elevate the Travel for Good brand purpose.

Supply

• Delivery of 2023 Year of Accessible Tourism, with over 80 projects receiving funding support to date.
• Six trails delivered under the 2023 Queensland Music Trails Program, including 16 events held across 10 locations.
• Legislative amendment underway to introduce new state fossil emblem for Queensland.
• Ongoing delivery of grant funding programs to develop and enhance tourism product and infrastructure.
• Program content for Wet Tropics World Heritage Guides program completed.
• Ongoing delivery of Grow 2022-2026, including contestable funding programs and initiatives to develop cultural tourism.

Connectivity

• 26 international aviation routes into Queensland secured under the Queensland's Attracting Aviation Investment Fund
• Tropical North Queensland Regional Tourism and Transport Action Plan under development.
• Long Distance Passenger Rail project underway to investigate new tourism product.
• Ongoing delivery of Passenger Transport Accessible Infrastructure Program and Queensland Electric Super Highway charging stations.

Catalysts for change

Sustainability

• 12 destinations funded under Eco-certified Tourism Destination Program, with one already achieving certification.
• Ongoing delivery of Tourism Recovery and Resilience Package.
• Phase 2 of QLD Regional Tourism Network's Tourism Climate Action Project due for delivery by end of 2023.
• Cross-agency Ecotourism Working Group being established to lead consideration of effective legislative and policy frameworks.
• 6 projects funded under the Activate Ecotourism Infrastructure initiative.

Brisbane 2032

• Release of Brisbane 2032 Olympic and Paralympic Games Legacy Strategy - Elevate 2042.
• Ongoing TEQ marketing activity to drive increased global awareness of Queensland’s brand

First Nations

• First Nations Economic Strategy for QLD due for release in late 2023.
• Establishment of First Nations Business Hub underway, with planned First Nations Arts Business Support grant funding.
• Planning underway for the development of business cases for First Nations Cultural Centres in Brisbane and Cairns.
• Delivery of QTIC’s Best Practice Guide for Working with First Nations Tourism in Queensland.
• Ongoing delivery of Paving the Way – First Nations Training Strategy, including Indigenous Working and Skills Development Grant program.

Enablers of change

Investment and funding

• Cross-agency Planning & Regulation Working Group established to examine opportunities for regulatory approval efficiency.
• Ongoing advocacy for greater insurance access and affordability by Queensland Tourism Industry Council (QTIC) on behalf of industry.
• Launch of Risk Mitigation Accreditation Model by QTIC.
• Ongoing development and integration of risk mitigation strategies for reducing insurance premiums into QTIC’s training packages.

Talent and skills

• Expansion of the Gateway to Industry Schools Program, including two tourism and hospitality-specific projects.
• Ongoing investment in vocational education and training (VET) programs, supporting a range of tourism qualifications.
• Young Tourism Leaders Program extended to end of 2025.
• Ongoing delivery of QTIC Micro-Credentialing and Industry Workforce Advisory Programs.
• Ongoing advocacy by QTIC for tourism and hospitality skilled migrants to be added to Australian Government Priority Migration Skilled Occupation List.
• Delivery of Queensland Government funded Regional Career Roadshows across Queensland by QTIC.
• Delivery of QTIC Registered Trade Skills Pathway Program.

New ways of working

• Balanced Scorecard developed and adopted as part of Towards Tourism 2032 Reporting Framework.
• Tourism Inter-Departmental Committee established and operational.
• Tourism Technology and Innovation Roadmap prepared.
• Development of Local Government Planning Guide for Agritourism underway.
• Establishment of a Queensland Agritourism Peak Body underway.
• Progressed reforms via the Office of Liquor and Gaming Regulation to remove complexity and streamline reporting requirements for wine industry producers and merchants.

TT32 Phase 1 investment

As part of TT32 implementation, the Queensland Government is delivering on the Independent Tourism Industry Reference Panel's Action Plan for Tourism Recovery recommendation that government make dedicated investments across experience, infrastructure and event initiatives equalling $270m over the 10 year life of the Action Plan. To date, the Queensland Government has committed almost $260m in initiatives linked to Phase 1 of TT32.

Key next steps for TT32 Phase 1 implementation in 2024

• Development of Queensland drive tourism strategy
• Consideration and action by Ecotourism Working Group
• Consideration and action by Planning and Regulation Working Group
• Deliver grant funding programs to develop tourism products/experiences
• Implementation of Queensland Government Tourism Technology Roadmap
• Implement QGov supported actions to Parliamentary Inquiry into island resorts
• Implementation of Indigenous Tourism Development Roadmap
• Ongoing delivery of electric vehicle charging stations across Queensland

Objective: Grow the supply of accommodation stock across Queensland

Measure: All commercial accommodation stock as defined by STR

Source: STR, Annual Accommodation Monitor

Accommodation rooms in Queensland

Objective: Grow the number of direct air supply (seats) to Queensland

Measure: Direct air supply (seats) to Queensland

Air supply (seats) to Queensland

Source: Cirium SRS Analyser